The world as we know it is becoming increasingly more digital. One of the key aspects of setting up a new business is the digital footprint.
Whether you’re running a multi-million-dollar industry or starting your home-based biscuit business, one of the essential ways to ensure success is to have a few effective marketing strategies in place. This is how you’ll create and improve your digital presence.
But what exactly is a marketing strategy? Essentially, marketing strategies and campaigns are the actions you put in place to improve the way your business is recognized and perceived in the digital world. Not only will these strategies create brand recognition, but they’ll also allow you to improve your expected revenues.
If digital presence can be defined as the way you show your business online, then marketing strategies are the building blocks that enhance this. And the more pronounced your presence is, the more successful your venture will be. Current marketing strategies are geared toward highlighting and improving your digital presence.
Many digital marketing strategies are simple enough for the average business owner to launch. You can even incorporate into their current marketing plans and even existing social media platforms.
Logo designs don’t always get the attention they deserve. Business owners will often create a logo without realizing the importance of correct color, font, and image usage. Using the wrong combinations, or making the mistake of following logo design trends that don’t match with your brand will create an unprofessional look and might have the opposite effect on your potential customers than you intend. So, take your time in creating, testing and finalizing this feature.
Creating websites is no different. Since websites are the centre of all your marketing efforts, they should be attractive and easy to read as well as navigate around.
Also, don’t create a website just for the sake of having one. Each feature must have a purpose. Use effective website creating tools that will help you use the right theme, fonts, images and aid you in the use of negative spaces. Make a website that users will want to return to!
An affiliate program encourages people who believe in your brand to share or promote your product in exchange for a pre-arranged commission. People wishing to be an affiliate to your company simply advertise and promote their favorite products on their own platforms. They will then receive a share of the profit from the items that are sold.
Using an affiliate program will give your marketing strategies a huge boost without much effort from your side. All you have to do is sign up with the right affiliate tracking software and promote it on your websites or blogs. Your customers will do the rest!
A marketing strategy that is on the increase and having huge success rates is email marketing. This takes sending out campaign emails to a whole new level. Planned email marketing allows you to create emails that cater to the specific needs of individuals interested in your brand.
The process involves analysis and actions based on this research. For example, investigate and analyze the purchasing habits of your current and potential customers. Then use the information to create marketing campaigns and specific emails geared toward these habits. If you’ve ever received an email with your name in the header from a company you’ve never heard of, that’s what email marketing is!
In addition to email marketing, another popular strategy is to create Opt-In email lists. This allows customers or potential customers to sign up to your website and receive email correspondence.
Email lists are the digital equivalent to leaflets in your home mailbox. With most people having access to their emails on their smartphones 24/7, it’s a perfect way to remind people of your brand. These emails can remind existing customers of promotional offers and they can serve as a call to action for new customers to get in on the action!
Many people have blogs for personal reasons. But, have you considered using a blog as a marketing strategy? For starters, you can keep readers updated with marketing campaigns, product releases and services on offer. Create links on your blog directing users to your brand website or social media pages related to your brand.
Your blog platform can also be used to interact with existing or potential customers. You have the opportunity to show potential customers how your existing customers are experiencing your product or service. By including current community events on your blog, you’ll not only reach more customers but portray your brand in a positive light.
In a digital age where the average person spends a considerable portion of the day logged onto a smart device, it has never been easier to improve your digital presence. By utilizing one or a few of the different marketing strategies available to you, your business will receive all the advertising it needs to become the market leader you know it can be!
Christy Young
Christy Young is a professional copywriter who’s just started her freelancing career. She writes on diverse topics including business, marketing, branding and real estate. From blog writing to ad copy and SEO writing, she delivers top notch content to her clients.