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How to Create an Impressive Social Media Brand Profile

How to Create an Impressive Social Media Brand Profile

Today, social media platforms are an important part of marketing and branding. If you think about it, there are many people who actively search for brands or products and services across networks such as Facebook and Instagram.


Now, you might find a huge audience on such platforms but the competition is quite tough. Many brands and small businesses leverage social media networks to create awareness and build recognition. It’s important to create a profile or page that grabs attention immediately. 

To reach out to people on different platforms, you need to establish a strong social media presence. Before anything else, you should figure out where most of your audience is located. For instance, if you are creating accessories or selling sportswear, then it is likely that you will find a lot of potential customers on Instagram.

It’s a good idea to start building a profile on one network and then increase its presence across others. Here are a few ways that you can create an impressive social media brand profile. 

Add A Suitable Profile Photo 

This is one of the first things that people are likely to notice about the page. So, its essential for you to choose an image that represents the brand closely and makes it easier for people to recognize it later on. Mostly, businesses choose to upload their logo design, icon, or lettermark as the profile display picture. It is a good way to tell visitors about the company and convince them to scroll through the posts or check out the website. 

You can also use the brand symbol on your profile to create familiarity with the audience. Make sure that the company name and icon is clearly visible.

When designing a logo for your brand, keep your social media profile in mind. This way, you can have a brandmark that is scalable and maintains its quality across any network. 

In the beginning, you may have a small budget for branding and promotions. You can consider a DIY tool such as a logo creator instead of a designer to create a wordmark, abstract icon, or illustration for your social media profile. 

Write an Engaging Bio 

Be it Facebook, Instagram, Twitter, or Tiktok, the bio helps people get an insight into what a business has to offer. When starting out in the industry, you can highlight your expertise or industry and talk about your products or services. Now, it’s important to know that you have to convey your message in a few sentences. If your bio is too long, people might not pay attention to it and move on to other pages. 

To create an impressive social media brand profile, you need to engage people with a short bio that has relevant details as well. Think about what you want to say carefully. It’s also a good idea to research competitor pages or profiles. This way, you can create a unique description that is informative and interesting too. 

Make sure that it is consistent with your brand voice or tone and creates a positive perception in the minds of consumers. 

Include Branding Elements in Visuals 

It’s important for you to maintain consistency in branding across social media platforms. According to a report, businesses can boost their revenue by 33 percent with a consistent message. To achieve this, you should include elements of your visual brand identity in images or videos. Add a logo or water to photos on Facebook and highlight the brand colors in videos. You can also feature the typography and fonts in posts on Instagram or Pinterest. 

You can also curate your photo grid to make a strong impression on visitors. Before creating a social brand profile, it’s a good idea to establish a style guide or brainstorm ideas about how you want to appear to the audience. 

Schedule Posts 

To boost recognition and increase following in a short time, it’s essential to engage with people regularly. This can only happen when you post consistently and keep your social media profiles updated. Now, this can be slightly challenging as you may not be able to upload visuals or videos throughout the day. To make it easier, you can use tools such as Iconosquare to manage multiple profiles. This allows people to schedule posts and track their engagement too. 

To Sum Up 

These are some ways that you can create an impressive social media brand profile. You can follow a few steps to attract a wider following on various platforms. With more recognition, it’s also easier to draw higher traffic to the website and establish credibility. You can add the link to your ecommerce platform or business page in the bio or description. 

Author bio

Christy Young is a professional copywriter who’s just started her freelancing career. She writes on diverse topics including business, marketing, branding and real estate. From blog writing to ad copy and SEO writing, she delivers top-notch content to her clients.