Hungarian Fencing Federation

Goals:

The goal of the Hungarian Fencing Association was to ensure the training of the communication team so that they could handle the management of their Facebook and Instagram pages in-house but at a professional level and that they could also manage ads with appropriate targeting and efficiency.

Solution:

During the workshop, in addition to the technical settings of the platforms, we jointly conducted competitor and target group research, audited the current platforms and did a # research. The participants learnt how to manage pages at a professional level, create a content calendar, schedule posts, create creatives in Canva, and manage ads. During the three-month mentoring program, one of the association's employees mastered the ads in practice under supervision.

Result:

Facebook and Instagram pages are managed professionally, and the follower base has grown significantly since the training.