Creating the logo and image is among the first steps every business goes through before they intend to step on a professional level. A logo is the symbol of your business; everyone will connect it to you, while your image defines every aspect of your visual communication. If you determine basic design elements right at the beginning, your communication is going to be consistent, user friendly and clear.
A logo is one of the most substantial symbols of your business, playing a great role in brand recall. The logo can hint at the profile of your business, its main product or its founders, but it also can be abstract, connected only loosely to your business. The focus is on it being easy to remember, and reflecting the identity and style of your business. Our designer first gets to know your business before designing a unique logo, making it possible for your customers to recognize and identify you based on it. Your logo can be a basic element of your packaging, brochures and web design, as well.
Besides a logo, your company might also need complete company image. White Elephant Digital is here to help you with that, too. Having an image makes your presence in all platforms coherent, while reflecting clearness and consistency. Besides your logo, other image elements also play an important role in identifying you by your customers. These image elements are the logo, font type, colours, and pictures that you use during your visual communication. If your image is coherent, it reflects the personality of your business, while also supporting your communication.
Your company also needs corporate identity guidelines to make sure your visual communication is coherent. For instance, if you are working with more agencies who do design work for you simultaneously, it is useful to have corporate identity guidelines, based on which anybody can do their job adequately.
But what are these corporate identity guidelines? They are generally in form of a presentation, showing how to use separate image elements properly. It introduces your company, lists all image elements, and describes how to use them. It shows how to apply logos on surfaces of different size, details how to use the chosen font type, what colours can be worked with, and what pictures align with your image. Corporate identity guidelines show examples how to use certain image elements. Besides that, it might also contain your company’s tone of voice.
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