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Social media marketing

Today, our social media presence can only be efficient if we aren’t only active on one platform like Facebook, but on several of them, preferably in a coordinated way. It is half the battle if we manage to create an image that can be easily connected to our company, whether users come across our posts or advertisements on Facebook, Instagram, LinkedIn or Twitter. It is equally important to adjust our image to the platform and the target group present.

Online marketing

Facebook marketing and community development

In the online world, Facebook is and remains to be the social media platform with the most potential. It can be used so diversely in the life of a brand or a company that imagination is the only limit. Some talk about its fall, but being the market leader, it is still relevant. That is why the need to be present on Facebook is inevitable. It is solely up to us how we can adapt to the ever-changing conditions, and make the most of it to benefit our enterprise, service or brand. 

If you don’t know how, we are here to help!

We offer global Facebook marketing services from target group research to planning and carrying out a campaign, getting it on track and analyse at the end.  But our job is not done there: to achieve efficient social media management, constant analysis is carried out during the campaign, and permanent optimization might also be needed based on the results. We prepare regular reports about meeting the targets. 

Facebook remarketing campaigns

Still many think that if a webpage doesn’t spur its visitor to action in the first 10 to 15 seconds, that visitor is lost. Today, however, that is not the case. The system serving remarketing on Facebook has lots of functions that enable us to reach those visitors later, if there was no conversion the first time. To do that, we only need to embed the Facebook-generated pixel to our site. This enables us to follow the visitors of our website on social media, and makes it possible to create different lists and target audiences based on their activities. 

In order to use that function, we mustn’t forget to inform our visitors about it in the privacy policy of our website. Based on the cookie settings, visitors can disable this function!

Do not hesitate to contact us! We are ready to run Facebook remarketing ads that are profitable for you, as well!

Instagram marketing

The age of Instagram marketing has reached Hungary, too! This platform, previously known only for its photo sharing function has become a social media site delivering major results. Moreover, it is constantly developing, and is improved by excellent sales support tools, besides its already existing functions (direct messaging, stories, video chat, Instagram TV etc.). For instance, if you promote your online shop, consultancy services or other activities, you have the chance to tag your products on the photos. 

Nowadays, one of the most popular features can be a perfect addition to your marketing activity. Since stories had been introduced, usage time of the app has grown significantly. It can be of especially great use after reaching 10 thousand followers or having a verified account. Then, links can be included in the stories, so followers can navigate to your website in a spectacular way, using Swipe up.

Despite its popularity, Instagram marketing is still fairly underrated in marketing mixes. That is why we suggest that our clients start using this platform. If they wish, we are here to help them. Our agency provides Instagram strategies (following competitor research and # research), prepares posts, runs ads and does research, and is able to carry out global activities as well as subtasks.  
 

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References:

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