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Social Media Marketing Trends of 2020

Social Media Marketing Trends of 2020

It is challenging to predict what the future will bring - and in the case of the coronavirus, it is particularly difficult to have preliminary guesses about exactly what the trends will bring in the second half of 2020. It is worth observing the user behaviours so far if we want to draw some future conclusions. We are also trying to look at last years and early 2020 trends to help you see what the significant social media trends will be this year.


Trend #1 – Video content will rule

Video content has become increasingly important in the online space. This trend will continue and this type of content will play an increasingly important role in the field of marketing as well. Why read long texts when we can also watch a video about it? It’s important to think about what video content we can add to our overall marketing strategy to stay popular for our followers.

If you have an Instagram site, it’s definitely worth trying IGTV, it can be a good starting step, but it’s also worth thinking about Tik Tok, for example. It is an increasingly emerging application, especially among young people, which holds many opportunities. We'll see where it develops!

Trend #2 – Story, story, story

Periodical content is already in its heyday. It will become even more important in the future. And what are periodic contents? We are thinking here of content that is only available on different platforms for a certain period of time, and although it can be saved to a profile, followers will never know if it will be saved or not. Thus, these stories encourage followers to click and view the content and take immediate action if it includes any call, further click-through. Examples include Snapchat, Facebook, or Instagram stories.

And why is that good? In an accelerated world today, it’s hard to get people’s attention, they won’t focus on things for a long time. That’s why these fast-disappearing content provides a great way to grab attention. In the case of Instagram, it is advisable to create and upload content to the Stories section, for example, because many people only look at this interface instead of the image stream.

Trend #3 – Niche social platforms

Niche social sites are interfaces that gather a certain narrow segment, people interested in a particular topic, giving them the opportunity to share their experiences and thoughts on that topic. Any pages that perform some special function or are built around a specific topic are included here. LindedIn has belonged here for a long time - some say it still belongs here, or TikTok, which is now starting to become more and more successful.

Why are these sites good? Today, especially the younger, fully digital indigenous generation, mainstream social sites such as Facebook and Instagram are considered a basic service. These are widespread and everyone uses them. The constant noise of information on these mass surfaces is so big that information is also lost and no one’s interests are fully served by the site in the end. That is, people prefer to turn to small pages that are themed only around a certain interest, which serve as mini social sites in different segments.

Trend #4 – Instagram will remove likes

Instagram has recently initiated the disappearance of likes, and has already begun testing this on various profiles. In the future, we can expect this to be extended to the entire platform. And why was this necessary? Instagram is thus trying to eliminate the fact that the self-esteem of many people is not equal to the number of likes, so that everyone is free to realize themselves and there is no envy of the other’s likes.

Of course, this raises the question of what will happen to influencers? Will everyone be an opinion leader now, or will no one be? We don’t think this would change their position, as regardless of the likes, the number of their followers will still be visible. However, this step may bring to the fore the possibility of direct Instagram advertising. It is likely that many will then reach for the option in the future to increase reach.

Trend #5 – Online shopping

Although online shopping has been very popular so far, there is a growing trend that not only Google but also Facebook and Instagram are increasingly preferring online shops on their interfaces. This simplifies the shopping process even more. During the coronavirus, online shopping has increased in many countries due to quarantine. Of course, not all products have grown proportionately due to the viral situation, but this also represents that it is better to prepare for the online shopping system in the future.

When you think about it, people don’t like to click a lot one after the other anyway, halfway between a lot of clicks to order and writing down their shipping addresses, they run out of patience. A good solution for this is to register your account with all the information on social media once, and then simply buy your favourite products on the page you can use so far.

Trend #6 – Influencers

Influencers are already very popular and can be a very successful marketing tool in the hands of many companies. This trend will not stop and is even expected to intensify. In the future, in addition to opinion leaders with a large, huge follower camp, emphasis will also be placed on so-called micro influencers, who may have a smaller follower camp relevant to our product / brand. This means that while not hundreds of thousands can be reached with the help of these people, we can connect with groups who can be loyal, returning customers to us.

More trends in the future

The range of possibilities is endless. There may be a lot of trends in social media in the future that we don’t even think about. However, we have gathered a few more trends below that we think are worth paying close attention to in the future because they will improve a lot.

  • Increasingly strict data protection regulations.
  • Use of AR and VR for marketing purposes.
  • How Facebook and Instagram work as a customer service (here you have to think that many people are interested in Facebook or Instagram chat to contact there instead of the email and messaging feature of the website.)
  • Use of user-generated content for marketing purposes.