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Top 10 Website Design Components Important for Your Brand

Top 10 Website Design Components Important for Your Brand

When you’re a business owner, the website you have is one of the most crucial tools in your arsenal to get better and more customers and clients. So, what are the differentiating factors between a bad website and a good one, or a good website and a great one?

Well, here’s listing out the ten components that every great website design needs to have. Regardless of the web designers you choose, make sure that these ten boxes are duly checked. 

#1 Navigation 

The site has to be easy to navigate and the items on the menu have to be simple to access from all pages. As such, the viewer needs to always know where on the site they are and gain easy access to where they want to reach. A good idea in this regard is a sitemap and they will use it if available. 

#2 Visual Designs 

People tend to be visually oriented, and using clean graphics happen to be a great way to make a site appealing. Your site has about 1/10th of one second to impress the visitor and let them know that your site is professional and trustworthy. A Free Logo Creator is a good start to get your brand identity, including imagery and color scheme for your website. But it is crucial not to go too overboard with this matter. Flash intros, animation, and scrolling text have to be used sparingly and not everywhere on one page. 

#3 Content 

Content is the backbone of the site. It has an important role to play in the search engine placement of your site, and also, it’s the reason why most visitors reached your site in the first place. The text has to be easy to read, concise, and informative. Well-planned copy and web content do more than everything else to make a site popular, effective, and engaging. 

#4 Web Friendly 

Regardless of how beautiful, easy to use, and informative your site design is, it is useless if it is not search engine and user friendly. It's important for the web designers to understand the ways to make the site work on every major browser. They need to use alt tags, meta tags, and along with being well-versed in search engine optimization. With so many factors affecting the search engine placement, it’s important for web designers to know the nitty-gritty.  

#5 Interaction 

An effective web design not only engages visitors right away but also holds their attention at every page, along with making them reach out to the business. This process is known as ‘conversion,’ which is basically what your site set out to do in the first place. Of course, there’s a fine line separating ‘annoyance’ and ‘effective interaction.’ Thus, the interaction should only be sufficient enough to deliver the benefits. 

#6 Information Accessibility 

Every visitor neither has the time nor the interest to go through the entire website. They might be looking for only the address/phone number or snippets of information. Thus, the key information in a website has to be placed in plain sight in an area that is easy to access. You would not want to frustrate a visitor by making him look here and there for basic info.  

#7 Intuitiveness 

A website that works will anticipate your visitors’ thoughts and cater directly to their requirements. As such, they will have the elements arranged in a manner that meets the users’ needs. If the user is looking for your services or products on the search engine, it is important that your landing page shows them something that’s relevant to their search.  

#8 Branding 

Your visitor needs to make an immediate visual connection between the print material, the custom logo, and the brick-and-mortar location. If your website can successfully do this, it will add to your brand’s memorability. Also, it will add a certain level of credibility to the image of your overall business.  

#9 Turnaround Time 

Web design customers keep complaining about the time taken to make a site go up and running. However, any firm that takes too long to complete the site is a red flag. After all, the more time it takes to complete a website, the more value and business is lost. 

#10 Conversion 

Your site is the most crucial client generator for your business. Thus, your web designer has to place prime emphasis on getting your new clients through the site and making added services available to your present clients through greater awareness of the services offered. The aim is to make sure that of all the visitors coming to your website, a majority of them turn into actual customers or buyers. 

The endnote 

It will not be an exaggeration to say that a great web design is half the job done. And a great web design has all the ten components mentioned above in their finest form. So, hopefully, now you have some direction regarding where your web design needs to head towards.

About the author

Christy Young


Christy Young is a professional copywriter who’s just started her freelancing career. She writes on diverse topics including business, marketing, branding and real estate. From blog writing to ad copy and SEO writing, she delivers top notch content to her clients.


If you feel it's time to redesign your website, contact us! We are available to carry out all of the above audits and research! Ask us for a personalized offer!